Novedades

HEYER moved forward a great leap 2007 in developing it’s international business with founding its wholly owned subsidiary– HEYER Medical Beijing Ltd. In May 2007, the company moved into a representative office at the Oriental Plaza, located right in the centre of Beijing, less then a mile away from the world famous Tiananmen Square.

HEYER’s Anesthesia machines are in operation in China since the middle of the 90’s. A systematic market development in this large and multifaceted country, especially in respect to customer service and product maintenance based on German Quality standards, demands a local presence. Initially, HEYER Medical Beijing Ltd. will focus on building a nationwide network of independent distributors.

Traditionally, China is a country with high health awareness. The accelerated development of social security, as well as the health service in rural areas lead to expectations that the expenditures for medical care are continued to surpass 10% p.a.. China had 19,246 hospitals with 2.56 million beds by the end of 2006. In 15 to 20 years China will probably be the world’s largest market for medical products.

China is moving its main focus more and more from quantity to quality. HEYER has a long history in technical development and innovation based on German quality standards and Engineering tradition. HEYER wants to contribute this know how to the further development and modernisation of the Chinese health care system.

HEYER looks forward to meet the challenge of gaining a respectable market share in this demanding and always changing market. At the same time we expect that the encounter of local medical knowledge and thousands of years old but at the same time also highly modern culture will produce learning effects that have a positive influence on HEYER’s world wide development.

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MEDICA, the world largest trade fair in the area of medical technology is held every year. MEDICA stands for tradition, innovation and accumulated competence.

These are exactly the values HEYER Medical AG represents. Additionally to its well known line of anesthesia machines and inhalation devices HEYER Medical displayed an additional number of improvements and innovations this year. New and changing market situations demand increased customer orientation and expansion of the product portfolio.

In the area of inhalation HEYER Medical AG reacted with the forthcoming market launch of the maris III – Innovative features wrapped in trend-setting design for the medical- /medical-wellness market. The expansion of the home-care market range with the new NIMBUS-Series allows ideal patient care at home, in the clinic or ambulatory at the doctor’s office.

VentOR – a new introduction in our anesthesia line was displayed for the first time at MEDICA, featuring alternatively electronically or pressure controlled flow meters, expanded ventilation modes, aspiratory flow measurement as well as a new patient module. New product introductions in the area of patient monitoring and intensive care ventilation completed our presentation of HEYER as an innovative, future oriented corporation.

Not only with the implementation of new and medically desired functions, but also with the presentation of ARMS (Advanced Remote Management System) we are meeting the demands of an adequate and cost effective service and maintenance management system. ARMS makes it possible to conduct a remote diagnosis of our units regardless of their location. With the aid of a secure online connection many service checks and all preventive maintenance measures can be undertaken. In the past a service technician had to be on site to conduct these tasks.

These are examples how HEYER underlines its claim to provide innovations that improve the reliability of our units and raises their operational time and performance   to the maximum. Our clients, whether national or international appreciate this additional service because service calls can be better planned and downtime in the OR can be reduced to a minimum. ARMS offers increased security at reduced costs.

HEYER does not only focus on the technological feasible or the economical useful but in particular on the needs of our customers. HEYER aims to continue to optimize units and technology through direct dialog with the customers.

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Sochi - famous as a spa resort at the Russian Black Sea Coast and recently named host of the Olympic Winter Games 2014.

The region will profit from the expected economical growth.

Reasons enough for HEYER Medical to pursue business there and to be the first German exhibitor at the local spa fair “EXPOMED 2007”.

We exhibited the full product range of our professional inhalation devices as well as innovations to convert existing inhalation appliances.

Our solutions were met with great interest and had a high popularity confirming the enormous growth potential.

During an excursion to various sanatoriums HEYER’s inhalation devices  were reviewed and we noted the extreme satisfaction by the consumer.

HEYER will use these findings to relate more to the customer and intensify operations in this sunrise region.

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August 2007 Heyer Medical presented itself at the Expo Medipharm in HCM city –Vietnam. 

In response to an increased interest and numerous inquiries during the last year, we decided to participate as an exhibitor at this fair.

We displayed our complete product range of Anaesthesia and Inhalation devices. Our presentation generated a lot of interest by the visitors.

Especially the operator convenience combined with our German quality was recognized many times.

Our participation at this exhibition strengthened our market penetration in this country where a number of units are already installed and additional installations are in progress.

Overall the information gained will help us to strengthen our positioning in the Vietnamese.

These gathered informations will be used to achieve a further establishment on the market.

 _[SR]

HEYER Medical AG actually presented the 3rd year in series within the German Pavillon - the largest in ARAB HEALTH 2007. 

This exhibition meanwhile reached  - regarding size, intensity and efficiency of visitors - a leading position in whole Asia - also beyond the Middle East countries. 

Disclosing new and intensifying subsisting markets - associated by qualified distributors and presentation of our products to doctors and other decision makers of hospitals and medical centers - were the primary targets of our participation. 

In addition to its program of low-, mid- and high-sophistigated anesthesia devices, HEYER Medical is successfully selling worldwide since more than 40 years, most modern completions of patient monitoring systems were leading to accommodate to the requirements of complete anesthesia workstations. 

BAHNER III as low-end-model, an evolution of MODULAR including a wall unit as mid-end-device and the established NARKOMAT for the high-sophistigated demands - completed by innovative patient monitoring - excited a high level of interest. 

A special eye-stopper was the BAHNER III in transport boxes - developed for protection from catastrophes and emergency medicine. 

The interest for our ultrasonic nebulizer CUMULUS - being presented as innovation within the extended area of inhalation devices - verified in our opinion to present our whole program of inhalation devices next year.

Health and Wellness are meanwhile - also in countries of the Middle & Far East - constructive terms, too. 

As a result HEYER Medical AG can refer to a very successful exhibition. ARAB HEALTH is meanwhile - the same as MEDICA - a compulsory fair, when a manufacturer of medical technologic devices will perform the large requirements of the future.

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